How to Brand a Medical Practice by Learning from Retail
Image Credit: Shamblen Studios
Retail and other types of businesses rely heavily on branding and digital marketing. However, a clinic or practice is essentially a business, and you can brand a medical practice in much the same way. From unique selling points to online marketing, here are some ideal suggestions.
Embrace Modern Front-Desk Strategies
Branding in healthcare and retail isn’t too different. There are many methods that can result in positive outcomes, such as higher customer satisfaction and increased business. Just like retail, customer experience is vital in medical settings, if not more so. One experience is a seamless front-desk experience that can begin even before arrival using a virtual medical receptionist for an innovative process that keeps things running smoothly and makes a positive first impression.
Offer a Unique Selling Point
Every successful business has a unique selling point that places them higher than the competition. Think about what makes your medical establishment better than the rest, and emphasize it in various ways, such as through outgoing communications and advertising. For instance, maybe your dental practice offers the latest advancements in alignment. Or as a cosmetics clinic, perhaps you hire the only trained technicians for a complex procedure.
Image Credit: Shamblen Studios
Brand a Medical Practice with Visuals
People are visual, and we make decisions in an instant based on what we see. Colors, imagery, and clever use of words influence how we see something, and marketing campaigns with strong visuals have a 42% higher click-through rate. Try using these ideas in your branding campaign:
Blues, greens, and white appear sterile and evoke a sense of trust and serenity.
A logo must be simple, clean, and easy to recognize, including medical symbols.
Ensure visuals such as photos are human-focused to emphasize compassion and care.
It is tricky to craft your brand personality and perfect it. However, there are some fundamentals of visual marketing that can make a huge impact. Of course, hiring a professional designer is pretty much the best way to go, as they have the talent and experience to deliver results.
Don’t Forget About Marketing
Further to digital marketing, a marketing campaign is one of the strongest tools you have. Retail uses online and offline marketing extensively across a wide range of platforms. First, you must establish a website, which can be done relatively cheaply and very quickly these days. However, you can also use traditional methods such as print media, community events, and encouraging customers to share their experiences with others to build a solid reputation.
Image Credit: Shamblen Studios
Establish an Online Presence
Today, most people use the web to find what they need. Social media and search engines such as Google are the go-to sources of information for online users. Therefore, it doesn’t hurt to establish your practice online. Retail businesses are very aware of the power of an online presence and use it to build a brand voice, engage with customers, and promote products. There is no reason why you can’t do the same for your medical clinic or healthcare business.
Pro tip: utilize striking Canva templates to maximize the impact of your visuals while saving time and money, too!
Summary
Modern front-desk strategies such as virtual booking systems are an excellent way to brand a medical practice today. Of course, strong visuals can help build a positive image in the mind of a customer or patient. You can also make better use of these across various online platforms.
