How To Increase Your Customer Base In 2023

Increasing your customer base is often key to keeping your business financially healthy. After all, this ensures there’s a consistent demand and products for your services. It can also help you to build a name for yourself in a competitive industry. 

Image Credit: Shamblen Studios

As such, when putting plans in place for the new business year, it's crucial that customer attrition is your number one priority. Here are some strategies that you may find useful when working towards this goal! 

Go live on social media. 

Going live on social media is more than a way to increase online engagement; it provides you with ample opportunity to grow your customer base. After all, a livestream is a fun and informative way to interact directly with your audience while also showcasing your products and services.

Incorporate SEO best practices into your website. 

Did you know that the majority of sales transactions begin online? This includes in-person sales, as many customers will check out a brand's website before deciding whether or not they want to commit to buying a product. For this reason, it's important that your website gets as much traffic as possible.

This often means that you need to use SEO best practices when creating web content. If you’re unfamiliar with the term, SEO (Search Engine Optimization) best practices involve using specific keywords and phrases within your content to increase its ranking on different search engine result’s pages. As this can be difficult, it's often better to work with a SEO company to ensure you’re putting your best foot forward.

Image Credit: Shamblen Studios

Respond to complaints promptly.

No business owner likes to see a customer complaint appear in their inbox or on their website. However, it’s important that upon doing so, you make an effort to make things better as opposed to burying your head in the side (or worse, deleting the complaint in its entirety).

For example, you should reach out to the customer directly to get to the bottom of the issue and, where appropriate, put a solution in place that will help you to make amends. Your public response will also help you to show that you’re a trustworthy brand and that you’re willing to hold yourself accountable when you make a mistake.

Host a focus group.

If you’re struggling to reel in customers, it may be because you are targeting the wrong consumers or lack a thorough understanding of your target audience. For example, you could be advertising your products on social media channels they do not frequent or using the wrong kind of marketing tactics altogether.

Fortunately, this can easily be remedied by hosting a series of focus groups with members of your target demographic. During this time, ask them as many questions as possible about your brand, your product, and your services—encouraging them to be brutally honest. This way, you can make actionable changes based upon their feedback.

You should also use this as an opportunity to write up a customer profile that you can refer back to when running your business moving forward.