Why Strict Parameters Can Help, Not Hinder Your Business Design
What do you think of, when you think of great design in business?
Perhaps UX, or web design, or the logo that you remember. If we were to ask you to think about the Mercedes logo, odds are you can immediately picture that iconic design at the front of one of their cars. Yet really, a circular logo with a few simple lines is much simpler than anything else, and yet it represents an incredible history and relevance that remains with us today.
As such, creatives who become more and more skilled will notice the beauty of simplicity and discipline in terms of how they present information. When we begin getting involved in creative design, we tend to think expressiveness is essential. But not every social media banner or graphic design approach needs to represent the complexity of the Sistine Chapel ceiling.
Always aim for simplicity in all aspects your work and ask yourself, “what is the most concise way to get this message across?” Image credit: Amy Shamblen
In this post, we’ll discuss how strict parameters can help you offer the best possible design within your field, and thrive as a result:
Technical SEO Perfects Your Formatting
Scaleable technical SEO demands that creatives work within appropriate parameters to help web pages load correctly, structuring headers necessarily, ensuring image optimization, and cutting down on all the unnecessary scripts and widgets they might find online. As such technical SEO can pretty much help perfect your formatting and limit the difficulties that come with your planning. It also means the hard work you put into an SEO campaign, such as building links and auditing your past efforts won’t be hurt by the final hurdle, how your newest campaign is executed and rated.
Word Counts Keep You Focused
If they’ve been in the game long enough, all artists or creatives know that while setting limits might sound restrictive, it’s often where the best ideas come to life. A word count for a copywriter keeps someone to the point, and that means it stops you from wandering off-track or overburdening your visitors with information. In other words, you get to highlight the most important parts of your message. You get to use impactful words that sound perfect for your product, such as describing the strengthened zip of your fishing road casting line.
Attention Economy Keeps You Disciplined
We live in a world where people skim rather than read, and where any advertisement has them waiting for the skip button to appear. That might sound discouraging for a business trying to present itself, but it’s actually an opportunity. If you design with short attention spans in mind, you’ll naturally create work that’s clear, focused, and easy to digest. We’d recommend ensuring every element has a purpose and communicates something right away, be that immediately putting your sale info upfront or having clear imagery of a new product. Perhaps you’ll hire a presenter to cleanly describe your modular options through video on your landing page. This way, you can ensure you don’t have to bore to explain.
If you struggle finding ways to visually express your brand in a quick and focused way, utilize drag-and-drop templates like this one from Shamblen Studios—the hard work is already done for you!
With this advice, you’ll be sure to see how strict parameters are often a good thing for your business design, giving you the most competent step forward.
