3 Steps to a Successful Website

A website is something every business needs. But not all websites are equal. Some business attract millions of viewers to their websites each year. For others, even getting a few page views a week is an effort. So, what is the difference between a website that thrives and one that falters? Well, there’s a whole range of factors that impact the success of a website.

You can focus lots of time and energy trying to get your website to perform. But if you’re not targeting the right areas, success will still be elusive. Understanding the elements of a successful website is crucial. Then working on all of these areas is key. Working on this combination of elements will set you firmly on the right path. Doing them individually will help, but you will see the biggest results when you work on them together.

Ready to begin? Check out these three steps to a successful website:

Image Source: Shamblen Studios

Improve Your SEO

Working on your website’s SEO is a powerful place to begin. SEO is at the core of a successful website. So, getting started on evaluating your site’s current SEO practices and then improving them is essential. You can do this by assessing its current SERPs. Google constantly updates its algorithms to improve search query results for all its users. So, you need to keep on evolving your SEO to meet these changes. 

Once you know your current SERPs position, you can get to work on improving it. This involves checking your website for broken links and ensuring that you have used relevant keywords in your content. Just be aware that you shouldn’t over optimize your website by keyword stuffing. This can work against you and see your website penalized by Google. 

Advertise Your Site

Organizing some paid promotion as part of your digital marketing plan is a wise idea. This will help to improve the visibility of your website. You should find that it’s exposed to a far wider audience by doing this. Google Ads is one of the most effective ways to promote your website. But be aware that even Google Ads don’t deliver instant results. So, how long does it take google ads to work? You will be waiting a few months before you see any major changes as a result of your Google Ads campaign. This marketing tool requires a little patience. Remember that SEO is about long term strategy and not immediate gains.

Use powerful images & hooks to gain traction on social media. Image Source: Shamblen Studios

Promote on Social Media

Another excellent way to improve your website performance is to promote it on social media. Lots of companies miss this trick or don’t maximize its potential. Use social media to your advantage and encourage people to click through to your website. Avoid giving away all your content freely in the shape of a social media post. Instead, create a hook and then encourage people to click on the link to find out more. This helps to encourage better engagement on your social channels and gives your page views a boost too.