4 Crucial Elements Of Product Listings (That Boost Sales, Fast!)
By design, product listings are made to drive sales. The sales success rate can be determined by many things along the sales funnel—but if people have landed on the product listing, it’s often the listing itself that determines the outcome.
To ensure you get more sales from your product listings, here are four crucial elements you must look at:
Product Photos
Start with your product photos—make them fabulous!
They must be high-quality, so look into professional product photography services if you don’t have the facilities yourself. These services sometimes include post-production, so your listings look fantastic.
Additionally, you need photos of different angles, so the consumer sees exactly what they’re getting. In an ideal world, have a video of the product in real life—this builds trust with the consumers as they feel more comfortable buying what you offer. It makes them feel as though they’ve seen everything and can confidently proceed with the purchase.
If you’re looking for colorful and captivating photography to showcase your product in an innovative way, there’s creative studios for that, too!
Use captivating product photography to entice your customer. Image Credit: Amy Shamblen
Product Descriptions
The product description provides a nice overview of the product and what the customer will get. We’ve got a blog post on how to write compellingly about any product that will help you here.
Give it a read—it’s all about telling a great story and making the customer feel like they need your product more than the rivals. Really sell them on how they’ll benefit from buying it.
It’s not recommended that you use AI writing tools to write product descriptions as they ideally need to be unique and personable. That said, there may still be ways in which automation tools can help. For example, if you’re listing your product on multiple selling platforms, you may be able to use a crosslisting app to list your product on each platform with the same description instead of having to manually copy and paste it to each platform.
Product Information
This differs from production descriptions as it refers to the more technical information about a product. For example, you must list things like product dimensions, materials, etc. Or, for food products, ingredients, nutritional values, and so on.
The key to making your product listings sell is including as much product information as possible. Write everything—from the manufacturing company you worked with to the packaging details. You honestly can’t write too much; consumers crave information. It’s all about building trust and keeping people informed. An informed customer trusts your business and will be encouraged to buy the listed product.
When there’s not enough information, it can lead to lost leads. For example, you’re selling a candle and forget to put how long it burns for. You included info on the candle materials and manufacturing, but many leads may leave because they don’t know how long it burns, so cannot tell if it’s the right candle for them!
Image Credit: Shamblen Studios
Instant Checkout Buttons
Sometimes called accelerated checkouts or dynamic checkouts, these buttons are magnificent. They place a button on the product listing that a user clicks and will immediately pay for things. This saves them from adding a product to their cart, going to the checkout, typing loads of details, etc.
Dynamic checkouts use preloaded payment and delivery information to make the process last seconds. For instance, you’ve got an Apple Pay button on your product listing. Someone clicks it and the Apple Pay system opens up, with all their pre-loaded info. They simply authenticate the payment and it’s done.
Reducing the time-to-buy can drive more sales as it makes life super convenient for users!
Go back through all of your product listings and check that these four elements are present. If not, make the changes and then track each page’s performance to see just how many more sales you bring in.
